Ann Arbor SPARK Website
For more than 10 years, Ann Arbor SPARK has served the greater Ann Arbor region as a catalyst for economic development. They accomplish this by building awareness of the region as a destination for business and manufacturing development and growth. Their team attracts, develops, strengthens, and invests in driving industries to help our communities prosper.
To say Ann Arbor SPARK does Entrepreneurial Services and Business Development would be an understatement. Their list of services and accomplishments is quite lengthy. To communicate that to the public first led us down an extensive information architecture road.
Designing a new site for SPARK that told their story to the public, meant we had to really dive in and understand what they did first.
Integrating video, parallax and light touches of motion throughout the site helped to keep visitor engagement high as they dove into Spark’s extensive list of service offerings.
Deliverables
Ann Arbor SPARK Website
Style Guide
Iconography
Roll
IA Development
UI Design
Art Direction