Lear Mobile Sales App
When Lear’s sales group needed a way to bring their entire product line to client meetings I looked at mobile technology to help solve their problem. To add to the challenge, when you need to condense an entire line of products into one small package, it becomes as much an exercise in user experience as it does visual design.
Background
Lear is a global automotive technology leader in Seating and E-Systems with an extensive and diverse line of products.
Challenge
Lear’s sales team struggled with showcasing their full line of products at off-site and client meetings. They needed a more powerful way to transport their portfolio of products.
Discovery Information
Products were too large and plentiful to transport
Sales team were taking manual notes to capture all of the important information
Information was too large to send via email after their meetings
The company website didn’t have enough information to use as a presentation tool
Most meetings were held in facilities that didn’t have connectivity
Presentations were starting at the company level
Each person had their own way of presenting the information
Approach
A full line of product photography, video, and specifications with sharing and communication
features all within a tablet app.
![](https://images.squarespace-cdn.com/content/v1/6137b4f412d93a2ad81d85d8/940306ea-b46a-4f27-a04c-591c969f1a1a/LEARMockup.jpg)
Additional Exploration
Additional exploration went into the idea of adapting the app for use on phones as well as the expanding the functionality behind user accounts for a more customized experience for each sales person on the team.
Role
UX Discovery
IA Development
Wireframes
UI Design & Prototypes
Art Direction
Additional Team
Secondary UI Design
Mobile Development
Product Management