Water Hills Craft Spirits Branding
Ann Arbor Distilling Company was working to get off the ground and build a name for themselves in the craft spirit industry. Not just as another craft distiller, but one with a vision to build their spirits from scratch, starting from grain and manage the process all the way to your glass.
I worked with A2DC for two years to help shape their brand and give their flagship spirits a beautiful resting place that was worthy of all the hard work they put into getting it off the ground.
Named after the neighborhood in which it originated from, Water Hill became the first sub-brand for A2DC. The distressed labels, weathered color pallet and slight imperfections all worked together to highlight the brand’s handcrafted philosophy.
Deliverables
Label Design
Brand Nomenclature
Photography for inaugural line of spirits
Roll
Art Direction
Design